Responses to the Technology Leaders Forecast Survey indicated the technology industry recognizes the vast potential of green technologies and also supports government regulation to nudge energy-efficient technology into consumers’ lives.
Green technology is one of few bright areas amid the financial crisis and economic turmoil as respondents widely recognized its potential.
“There’s a convergence going on where technologies from different parts of the economy are finding opportunities and ways to add value in the clean tech space,” said Brad Rock, a partner at DLA Piper. “In real estate, for example, you found that a few years ago people were only focused on cost, and now there is a drive toward LEED certification and recognition that doing things more efficiently and with a long-term view adds value and is the right way to go.”
A strong majority of respondents (77%) said they supported increased mileage standards for vehicles. Seeing executives support these measures is reassuring. An increase in efficiency from 15 MPG to 35 MPG results in a savings of four gallons of gas per 100 miles whereas the jump from 35 MPG to 100 MPG saves two gallons per 100 miles. The technology for 35 MPG efficiency, of course, exists today.
Increased efficiency standards for appliances and changes to building codes also found respondents’ support at 67% in favor and 53% in favor.
Monday, October 20, 2008
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1 comments:
I think the question is when does green really become "green." At what point do we see fundamental changes in making not only lives better but bottom lines stronger from this industry.
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